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What software buyers look for
A software buyer usually visits your website several times before talking to sales: once to understand what the product does, again to compare you with the alternatives, and again with colleagues when the purchase needs sign-off. The site has to work for each of those visits.
- 01
A clear product story
What it does, who it is for and what changes for the customer, in that order, before any feature list.
- 02
Proof
Customer stories, logos, integrations and security information a buyer can forward to their IT team.
- 03
A path to a demo or trial
A clear next step on every page, with forms that pass the lead and its source to your CRM.
- 04
Comparison and pricing pages
The pages buyers search for when they are close to choosing, written honestly.
