Performance-driven Google Ads campaigns that lower your cost-per-lead and turn ad spend into measurable revenue, managed by a local Wollongong team.
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Google Ads is the fastest way to put your business in front of high-intent buyers, people actively searching for what you offer, at the exact moment they're ready to act. But the platform is built to spend your budget efficiently for Google, not for you. Without tight targeting, disciplined negative keywords, and proper conversion tracking, most accounts waste 30–50% of their spend on clicks that never convert.
Adcraft is a Wollongong-based Google Ads agency. We build, manage, and optimise pay-per-click campaigns for service businesses across the Illawarra and Greater Sydney, turning every dollar of ad spend into measurable, attributable revenue. No vanity metrics, no lock-in contracts, and no hostage data. Just qualified leads at a cost-per-acquisition you can scale with confidence.
Every engagement covers the six fundamentals that decide whether your ad spend pays back or evaporates:
We follow a disciplined four-stage process that turns ad spend into a predictable lead engine:
We're a Wollongong-based team with a proven track record across healthcare, legal, real estate, and energy. We don't outsource to overseas freelancers, we don't lock you into twelve-month contracts, and we don't pad reports with vanity metrics. On average, our Google Ads clients see a 30% reduction in cost-per-lead and a doubling of qualified enquiries within the first few months.
Our clients include WD Imaging Group, King Street Dental & Medical, and more than 200 service businesses across Australia. Whether you're not yet spending on ads or pouring money into an underperforming account, we'll show you exactly where the opportunities are, starting with a free, no-obligation audit.
For most service businesses in Wollongong and the Illawarra, a realistic starting budget is $1,500–$3,000 per month in ad spend, plus management. Smaller budgets struggle to gather enough conversion data to optimise against. We tailor the recommendation to your industry, competition, and goals during your free audit.
Most accounts begin returning qualified leads within the first 30 days. Performance compounds from month two as the data sharpens, negative keywords accumulate, and bid strategies stabilise. The biggest gains come from disciplined optimisation over 90 days and beyond.
You can, and many business owners start that way, but the platform is designed to spend your money efficiently for Google, not for you. Without tight keyword targeting, negative-keyword discipline, and proper conversion tracking, most self-managed accounts waste 30–50% of their budget on clicks that never convert.
Google Ads is paid, instant, and stops when you stop paying. SEO is organic, slower to build, and compounds over time. We usually recommend running both: Google Ads delivers leads while your SEO is being built, and SEO gradually reduces your dependency on paid traffic.
Partnering with Adcraft felt less like hiring an agency and more like gaining a trusted strategy partner.
“Adcraft truly cared, creating a website that reflects my values, business, and key differences—highly recommended!”
“Adcraft provided valuable insights, clear data, and advice that elevated our brand awareness and business results significantly."
Revenue influenced by our work
Leads generated for our clients
Brands we've partnered with
