AI SEO in Wollongong by Adcraft Studio
Wollongong©2026

AI search optimisation (GEO)

AI SEO in Wollongong

Be the business that Google AI Overviews, AI Mode, ChatGPT and Perplexity cite when people in Wollongong, the Illawarra and Sydney ask for what you do.

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Google Ads and SEO campaign management

01 / 04

What is AI SEO?

AI SEO is the work of making your business the source that AI search engines cite and recommend. It is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). Where classic SEO earns a blue link on page one, AI SEO earns a mention inside the answer itself: in Google AI Overviews and AI Mode, in ChatGPT, Perplexity and Copilot, and in the voice assistants that draw on them.

Search has changed. In a 2025 Pew Research Center study of 68,879 Google searches, an AI summary appeared on about 18% of them, and when it did, people clicked a result on only 8% of visits, against 15% without a summary. Roughly 1% clicked a source cited inside the summary. The people who do click are further along and more decided, which is why being the business named in the answer matters more than ever.

AI SEO builds on SEO rather than replacing it. Ahrefs found in July 2025 that around three quarters of the pages cited in AI Overviews also ranked in the top ten organic results, so the foundations still count: fast pages, clear structure, real authority. On top of that, research from Princeton and others (GEO: Generative Engine Optimization, KDD 2024) found that pages carrying citations, quotations and statistics were up to 40% more visible in generative answers. That is the work we do: make every important page the clearest, best-evidenced answer to the question it serves.

Pay-per-click advertising

02 / 04

What's included

  • Crawler access and llms.txt. We make sure the AI crawlers you want (Google, OpenAI, Perplexity, Anthropic) can read the site, keep the HTML clean and fast, and publish an llms.txt map. Google has said it does not use llms.txt; some assistants do, it costs nothing, and the content does the real work.
  1. 01

    AI visibility audit

    We check what the AI engines say when someone asks for your service in your area: whether you are named, who is named instead, and which pages they draw on. That becomes the plan.

  2. 02

    Entity foundations

    AI engines recommend businesses they can identify with confidence. We align your name, address, phone, services and areas across your website, Google Business Profile, directories and structured data (organisation, local business, service and FAQ schema), so there is one clear entity to cite.

  3. 03

    Answer-first pages

    Each service and suburb page is rebuilt around the question people ask: a direct answer in the first paragraph, then the detail, with headings that mirror the questions. Costs, timelines, what is included and what to expect are stated plainly, because those are the passages AI quotes.

  4. 04

    Evidence in the content

    Figures, named sources, quotes from your team and specifics from your own work. Pages with citations and statistics are cited more, so we write them in rather than leaving them vague.

  5. 05

    Guides that earn citations

    Long-form answers to the questions your customers research before they call: costs, comparisons, how-to, what can go wrong. Written for people, structured for machines.

  6. 06

    Third-party presence

    AI assistants lean on reviews, forums and directories as much as on your site. We build a consistent presence on Google reviews, Reddit, Quora and the industry directories that matter, with real answers rather than spam.

  7. 07

    Monthly citation tracking

    A set of real questions your customers ask, checked every month across AI Overviews, AI Mode, ChatGPT and Perplexity, reported next to your rankings, traffic and tracked enquiries.

Campaign strategy and planning

03 / 04

Our process

  1. 01

    Ask the questions

    We write the list of questions a customer in your area would ask an AI assistant about your service, then record who is cited today.

  2. 02

    Fix the foundations

    Technical SEO, speed, structured data and a consistent business entity across the web. Without these, nothing else sticks.

  3. 03

    Rewrite the pages that matter

    One page per service and per place, answer-first, with evidence and FAQ schema. The pages are rewritten in priority order, so the most valuable searches move first.

  4. 04

    Build authority

    Guides, citations, reviews and forum presence, month after month.

  5. 05

    Measure what counts

    AI citations, rankings, clicks and, above all, tracked phone calls and enquiries. You see the effect in the leads report, not only in a visibility score.

Keyword research and analytics

04 / 04

Why choose Adcraft for AI SEO in Wollongong?

We do this for our clients and for ourselves. Zenith Roofing's pages are cited by Google AI Mode when people in Sydney ask for emergency roof repairs, and its tracked enquiries grew from 27 to 103 in the same six weeks two years apart. Our own site is built the same way: answer-first service pages, a linked schema graph, llms.txt and a results record you can read.

AI SEO is part of our marketing retainers from $750 a month, alongside SEO and Google Ads, so the work that earns AI citations also earns rankings and calls. We are based in Wollongong, work across the Illawarra and Sydney, and report on leads by source every month.

01 / Pricing and fit

Is AI SEO right for you?

Investment

From$750per month

AI SEO is part of our marketing retainers from $750 a month, month to month with no lock-in. Every proposal is scoped to the services and areas you compete in.

Get a quote

Who it suits

  • 01Businesses whose customers ask ChatGPT or Google before they call
  • 02Brands that rank on Google but are never named in AI answers
  • 03Service businesses that want to be the one AI recommends in their area
Zenith Roofing tracked enquiries, 1 September to 13 October: 27 in 2024, 77 in 2025 and 103 in 2026

Case study / Zenith Roofing

Zenith Roofing's pages are cited by Google AI Mode for emergency roof repairs in Sydney, and its tracked enquiries grew from 27 to 103 in the same six weeks two years apart.

Read the case study

02 / FAQ

AI SEO questions, answered

Clair Higgins, Adcraft Studio

SEO earns a ranking on the results page; AI SEO earns a citation inside the AI-written answer. They overlap heavily: most pages cited by AI Overviews also rank well, so AI SEO adds answer-first writing, evidence, entity consistency and third-party presence on top of classic SEO rather than replacing it.

Rank well for the question, answer it directly and early on a fast page with clear headings and FAQ schema, back it with figures and sources, keep your business details consistent across Google Business Profile and directories, and build reviews and mentions elsewhere. AI engines cite pages they can read quickly and trust.

Yes. When someone asks for a plumber, roofer, dentist or agency in a place, these assistants name businesses, usually drawing on Google Business Profile data, reviews, directories, forums and the business's own pages. The same entity and content work that earns Google citations earns these.

Foundations and the first rewritten pages go live in the first month. New citations usually start appearing within two to four months as pages are recrawled and reindexed, and keep building. We track a fixed set of questions every month so you can see it happen.

AI SEO is included in Adcraft's marketing retainers, which start from $750 a month with no lock-in contract. The scope depends on how many services and areas you compete in; you get a fixed proposal before work starts.

It is a proposed standard that lists your most useful pages for AI assistants. Google has said it does not use it; some assistants and crawlers do. It costs nothing, so we publish one, but the ranking, content and entity work is what gets you cited.

03 / Testimonials

What our clients are saying

★★★★★
Partnering with Adcraft felt less like hiring an agency and more like gaining a trusted strategy partner.
Hamish Naughton-NoelDirector at Mulberry Supports01/06
★★★★★
Adcraft truly cared, creating a website that reflects my values, business, and key differences—highly recommended!
Daniel SimonettaDirector at Conveii®02/06
★★★★★
Adcraft provided valuable insights, clear data, and advice that elevated our brand awareness and business results significantly.
Christina ComelliDirector at Comelli®03/06
★★★★★
Adcraft provided valuable strategy, insights, clear data, and advice that elevated our brand awareness and business results significantly.
Christina Comelli04/06
★★★★★
Adcraft truly cared, creating a website that reflects my values, business, and key differences. Highly recommended.
Daniel Simonetta05/06
★★★★★
Partnering with Adcraft felt less like hiring an agency and more like gaining a trusted, strategic partner.
Hamish Naughton-Noel06/06

Some data about our clients

92%

of our clients return for a second project

87%

reported a stronger brand perception

74%

saw increased engagement on digital

Revenue influenced by our work

Leads generated for our clients

Brands we've partnered with

04 / Service areas

AI SEO across the Illawarra, Sydney and Australia

AI assistants answer local questions with local businesses. We make sure yours is the one named in Wollongong, Shellharbour, Kiama, Dapto and the wider Illawarra, in Sydney, and anywhere in Australia you serve. The work is done from our Wollongong studio and reported monthly.

Talk to us
0113 areas

Wollongong

Our home base. The studio is at Level 1, 17 Flinders Street, Wollongong.

  • Wollongong CBD
  • North Wollongong
  • Fairy Meadow
  • Corrimal
  • Woonona
  • Bulli
  • Thirroul
  • Helensburgh
  • Figtree
  • Unanderra
  • Port Kembla
  • Warrawong
  • Dapto
0210 areas

Shellharbour

From the city centre and Shell Cove to Albion Park and the lake.

  • Shellharbour City Centre
  • Shell Cove
  • Flinders
  • Blackbutt
  • Barrack Heights
  • Warilla
  • Lake Illawarra
  • Oak Flats
  • Albion Park
  • Albion Park Rail
036 areas

Kiama

The southern end of the Illawarra, down to Gerringong and Gerroa.

  • Kiama
  • Kiama Downs
  • Minnamurra
  • Jamberoo
  • Gerringong
  • Gerroa
045 areas

Beyond the Illawarra

We also take on projects outside the region, in person or online.

  • Southern Highlands
  • Shoalhaven
  • Sutherland Shire
  • Sydney
  • Australia wide

05 / Resources

Guides & resources

Go deeper on AI SEO for Wollongong and Illawarra businesses.

/ Start a project

Want AI to recommend your business?

  • No lock-in contracts
  • Reply within one business day
  • Wollongong based