Comelli Commercial real estate rebrand case study by Adcraft Studio
Wollongong©2026
Award-winning website, Winner, Web Design Awards 2026Winner, Web Excellence Awards 2026, Website: Financial Services

For product, software and service companies

B2B Website & Brand Agency

Brand and website projects for companies that sell software, products and expertise: a site your sales team is proud to send, your marketing team can run, and your buyers understand fast.

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Aman Hirani and a colleague from Adcraft Studio reviewing work on a laptop in Wollongong.

01 / 06

Who we work with

We work with Australian companies whose website has a serious job to do: software and SaaS businesses, technology and CRM consultancies, fintech and finance, healthtech, engineering and energy, councils and public organisations, and professional services firms. Usually a marketing lead, the founders and the sales team all need to sign off, and the current site has fallen behind the company it represents.

Adcraft is a small senior studio based in Wollongong, working with clients in Sydney, Melbourne and across Australia. The people you meet at the start are the people who design and build your site.

The Adcraft Studio team in a meeting at their Wollongong office.

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What a B2B website has to do

  1. 01

    Explain a complex offer quickly

    Buyers arrive from a search, a referral or a LinkedIn post and decide in seconds whether you solve their problem. Every page leads with the outcome, then the proof, then the detail.

  2. 02

    Earn trust before the first call

    Case studies with results, client logos, security and compliance information, and people a buyer can look up. Much of the decision is made before anyone fills in a form.

  3. 03

    Bring in pipeline, not just traffic

    Demo, contact and pricing paths built around how your sales team qualifies leads, connected to your CRM so every enquiry arrives with its source.

  4. 04

    Let marketing move fast

    Landing pages, case studies and articles published by your team in a CMS, without waiting on a developer for every change.

The Adcraft Studio team reviewing results on a laptop in their Wollongong studio.

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Brand and website, together

A redesign often exposes a brand that no longer fits: a logo made when the company was three people, or messaging that still describes the first product. We refine the brand and build the website as one project, so the new site launches with a brand that matches it. See our branding work.

A stylised studio portrait of an Adcraft Studio team member reading the newspaper.

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Built on a modern stack

We build B2B websites with Astro and a headless CMS, served from Cloudflare's global network. Pages are pre-built and delivered from the edge, so they load fast everywhere, and there are no plugins to patch or servers to look after. Our own site scores in the high 90s for mobile performance on its main pages in Google Lighthouse.

Where another platform suits you better, such as Webflow for a marketing team that already knows it, we say so.

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How a project runs

  1. 01

    Discovery

    Workshops with marketing, sales and leadership on who buys, why they buy and what the site must prove. You get a written strategy and page plan.

  2. 02

    Brand and messaging

    Positioning, messaging and visual identity refined where the project needs it.

  3. 03

    Design

    Key pages designed and reviewed with every stakeholder before the build, with one consolidated round of feedback per stage.

  4. 04

    Build and integrations

    The build, CMS, CRM and analytics, with accessibility and performance tested on a staging site.

  5. 05

    Migration and launch

    Every old URL mapped and redirected so rankings carry over, then launch, training and support while the site settles in.

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Proof

Our website for Dandy Loans won at the Web Design Awards 2026 and the 19th Web Excellence Awards. We designed and built WebDoctor's telehealth platform, with identity and Medicare verification, bookings, payments and prescription ordering, used by more than 35,000 people since launch. CompressFit, the Australian home of two European compression labels, got a new identity and a store with prescription and wholesale workflows built in.

More for B2B companies: SaaS websites, fintech websites, consultancy websites, council websites, Astro development, headless CMS development.

01 / Pricing and fit

Is B2B websites right for you?

Investment

From$15,000per project

B2B brand and website projects start from $15,000. Every proposal sets out the scope, the timeline and who does the work before anything starts.

Get a quote

Who it suits

  • 01Software, SaaS and technology companies
  • 02Consultancies and professional services firms that sell to other businesses
  • 03Companies whose website no longer matches the business
Dandy Loans website on a laptop, designed by Adcraft Studio

Case study / Dandy Loans

Dandy Loans' website won at the Web Design Awards 2026 and the 19th Web Excellence Awards, with a Google Lighthouse performance score of 100.

Read the case study

02 / FAQ

Questions we get asked

Clair Higgins, Adcraft Studio

B2B brand and website projects start from $15,000. The price depends on the number of page templates, integrations such as your CRM, content and migration work, and whether brand work is included. You get a fixed proposal with scope and timeline before anything starts.

Yes. We work with teams in Sydney, Melbourne and interstate remotely, with workshops on video calls and in person when it helps. Our studio is in Wollongong, about 90 minutes south of Sydney.

Yes. Pages, case studies, articles and landing pages are managed in a CMS your team is trained on. Design and structural changes are made by us, so they arrive finished and tested.

Yes. Enquiry and demo forms can send leads to your email or CRM, such as Salesforce or HubSpot, with their source, and calls and form submissions are tracked to the page and campaign that produced them.

It depends on the number of templates, integrations and sign-off steps. Your proposal includes a dated plan for each stage, and the old site stays live until the new one is ready.

03 / Testimonials

What our clients are saying

★★★★★
Partnering with Adcraft felt less like hiring an agency and more like gaining a trusted strategy partner.
Hamish Naughton-NoelDirector at Mulberry Supports01/06
★★★★★
Adcraft truly cared, creating a website that reflects my values, business, and key differences—highly recommended!
Daniel SimonettaDirector at Conveii®02/06
★★★★★
Adcraft provided valuable insights, clear data, and advice that elevated our brand awareness and business results significantly.
Christina ComelliDirector at Comelli®03/06
★★★★★
Adcraft provided valuable strategy, insights, clear data, and advice that elevated our brand awareness and business results significantly.
Christina Comelli04/06
★★★★★
Adcraft truly cared, creating a website that reflects my values, business, and key differences. Highly recommended.
Daniel Simonetta05/06
★★★★★
Partnering with Adcraft felt less like hiring an agency and more like gaining a trusted, strategic partner.
Hamish Naughton-Noel06/06

04 / Resources

Guides & resources

Go deeper on B2B websites for Wollongong and Illawarra businesses.

/ Start a project

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