This article looks at how Google search works and how Googlebots crawls the web. Alex delves into the importance of submitting sitemaps for indexing and optimization of your page.

Google Ads vs Facebook Ads

You are considering promoting your business, and not sure the best way to go about it? In today’s growing digital age, making the right decision and investing in the right product for your business is essential to ensure you get the most bang for your buck!

Google Ads or Facebook Ads? Well, both offer great exposure for your business as well as opportunities for you to grow and reach those customers that you are after, but they do this in different ways.

Google Ads is mainly helpful in reaching out to those customers who are actively searching for your business or product offering and want it right now! This means that for you they are actively searching and represent a strong lead or likely potential customer who is actively searching for your offering – often to better conversion and potential sale. However, a successful marketer will be well informed, and able to manage your ad with a greater click-through-rate (CTR) and a lower cost-per-click (CPC). This is done through optimization of the ad’s layout and appearance, demographic targeting, budgeting and strategic keyword targets.

Facebook Ads are also very important, with most of the population now utilizing Facebook for their everyday needs. The benefits of using Facebook Ads instead of just simply posting from your business page offers you a way to cut through the clutter whilst targeting those specifically through Facebook’s tools. This allows you to promote and increase your brand recognition to customers you want in a specific demographic. Facebook ads are similar to Google Ads in that results are varied, and optimization can lead to many improved results.

To sum it up, Google Ads offers you a way to reach those customers now that are actively searching for your business offerings whilst Facebook Ads allow you to target and grow your brand presence to a specific audience.

To find out which is right for your business, contact the team at AdCraft Studio. We will be assist your goals and budget, to create the ideal outcome for your business. 

A Bachelor of Commerce (Dean's Scholar) Marketing & Public Relations graduate with a background in sales, Jarrett is our Marketing Director who knows the ins and outs for your business' marketing success.

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