Whether you own a law firm, a marketing agency, a medical practice or an electrical company, LinkedIn is the hottest place to be in 2025 for any service providers who want to grow exponentially.

LinkedIn recently has 1 billion users but less than 2% post content consistently. That means the competition is almost nonexistent, compared to oversaturated platforms such as Instagram.

But there is more: LinkedIn algorithm specifically helps with reach making it easier to gain followers and impressions. 

If you think LinkedIn is just a platform for job seekers and recruiters or worse, a CV display, you are leaving a rare opportunity on the table. 

In fact, Gary Vee, the social media guru who predicted the TikTok boom, has already announced in 2022 that LinkedIn was the next place to witness a similar explosive growth. And earlier adopters exploited it, building a lead generation machine.

The good thing is, now with TikTok banned and many other platforms like former Twitter (now X) losing popularity we are witnessing a brain flock flooding into Linkedin. The main beneficiaries are indeed service providers.

If you’re not using LinkedIn strategically, you might be missing out on a goldmine of opportunities.

But it’s not too late to enter the game. In fact, you should start today. With our best LinkedIn hacks, you can get a head start.

In this blog, we’ll dive into why LinkedIn is the ideal platform for service providers and we’ll share six simple LinkedIn hacks you can start practising right now, to expand your business.

From creating an optimised profile to engaging with your audience, this guide will provide actionable insights to help be part of that 1% of LinkedIn creators who are dominating the scene in their industries. 

But first, let us tell you why service providers can get the best out of LinkedIn.

Why LinkedIn is Perfect for Service Providers

1. A Professional Audience That’s Ready to Act

LinkedIn is unique because it attracts a professional audience. Unlike platforms such as TikTok or Instagram, where the focus is often entertainment, LinkedIn users are there for business.

According to LinkedIn’s own data, 4 out of 5 members influence business decisions, making it an ideal space for service providers.

As a service provider, this means you can connect directly with decision-makers in your target industry.
Whether you’re a radiology practice owner, an HR consultant, or an IT solutions provider, LinkedIn gives you simple and direct access to decision-makers in your industry of interest.

With our easy to action LinkedIn hacks, you can do it in no time.

For example, we helped one of our clients, MD of an electrical company, to connect with its ideal clients: developers and commercial property owners.

2. LinkedIn Rewards Professionalism and Expertise

One of the best features of LinkedIn is that it nurtures a professional environment whilst rewarding educational, valuable content (no silly dances need to get attention on LinkedIn).

By sharing your expertise through articles, posts, and videos, you can very quickly establish yourself as a thought leader in your niche. 

When potential clients see your content and learn about your approach and expertise, they’re more likely to trust you and consider hiring your services.

3. Organic Reach is Still Strong

While platforms like Facebook and Instagram have reduced organic reach for business accounts, LinkedIn continues to offer incredible visibility for high-quality posts. 

This means you can gain significant traction for free, without spending a fortune in ads,  making LinkedIn a cost-effective marketing tool. 

Oh and by the way, because of the cost of advertising on Instagram or Facebook, it’s best to leave media buying on Meta to experienced professionals such as our team - who know how to maximise returns for your budget without wastage).

Now that the advantages are clear, let’s dive into our proven framework that has helped our clients (and ourselves) to position as leaders on LinkedIn and double their leads.

A Simple Framework with Advanced LinkedIn Hacks to Master the Platform

1. Build Your Personal Brand First

You can’t escape personal branding. We all have one, whether we’re aware of it or not. 

The key is to intentionally create a public image that is genuine, but also aligned with our professional goals and talents. In a nutshell, show our best self at a first glance.

In LinkedIn, however, personal branding is both a conditio sine qua non to get started and a pleasant side effect of using it.

Meaning: if you want to master LinkedIn you need to start from your profile - and not just your Business page. It’s a prerequisite to gain attention on this platform.

On the other hand, mastering LinkedIn will boost your personal branding further in such a way that you’ll be seen as an influential leader of your niche.

So even if you have a Company Page, LinkedIn revolves around personal connections. People buy from and engage with real humans they know, like, and trust. By establishing yourself as a recognised expert or leader, you’ll naturally bring visibility to your business as well.

How to Strengthen Your Personal Brand

• Post Consistently: Aim for 3–5 times per week. Posting regularly signals to LinkedIn’s algorithm (and your audience) that you’re active and credible.
• Clarify Your Positioning: Be specific about what you want to be known for. Pick one main topic to start so people instantly associate you with that niche.
• Showcase Authenticity: Whether through text-based stories or short videos, share experiences that highlight your expertise and personality.

Pro Tip: LinkedIn is pushing more into vertical video, but text-based posts still perform extremely well—particularly when they have an engaging hook in the first three lines.

2. Optimise Your Profile

Before anyone interacts with your content, they’ll check your profile to decide if you’re credible. Make it clear, compelling, and client‑focused so visitors instantly know who you are, what you do, and why they should work with you.

Key Steps to a Standout Profile

1. Professional Headshot
   • High‑quality, friendly image that reflects your industry.
2. Compelling Headline
   • One‑liner showing whom you help and how you help them (e.g., “I help [Target Audience] achieve [Benefit].”).
3. About Section
   • Speak directly to your audience’s needs, highlight core skills, and show a bit of personality.
4. Featured Section
   • Pin your best content: case studies, lead magnets, or booking links so visitors can take action fast.
5. Recommendations & Social Proof
   • Collect tangible testimonials that confirm your results and keep them fresh to show ongoing value.

Want More Detail?

For a deeper dive into each of these steps—plus a practical example of an optimised electrical services profile—read our in‑depth blog post here. It covers everything from advanced keyword strategies to rotating your Featured content for maximum impact.
This is one of the most overlooked LinkedIn hacks, so make sure your profile is optimised.

3. Create a Service Page & Use the “Request Service” Feature

LinkedIn’s “Providing Services” feature functions like a mini-landing page within your profile, allowing potential clients to see exactly what you offer and request more information in just one click. When set up correctly, it establishes a direct funnel for inbound leads—people can instantly discover your services, assess your credibility, and contact you if they’re interested.

Setup Checklist

1. Clear Descriptions
   • Focus on benefit-driven language rather than generic features.
   • Example: Instead of “Website Design,” try “High-converting websites that attract more customers and boost sales.”
2. Engaging Media
   • Include images or short videos showcasing your process, results, or behind-the-scenes insights.
   • Even a 30–60 second clip can bring your services to life more effectively than text alone.
3. Client Testimonials
   • Strengthen credibility by sharing concise success stories detailing how you’ve helped past clients.
   • When people see real results, they’re far more likely to trust your expertise.

Bonus Tip:
Combine your Service Page with the Featured section to direct curious viewers straight to the “Request Service” button—making it effortless for them to take the next step and reach out.

How Potential Clients Request Services

1. Click “Request Services” on your profile.
2. Select a Service and provide project details.
3. Request Lands in Your Inbox as a new LinkedIn message.
4. You Respond with a proposal or a request for more information.

Pro Tip: Use Video Messages

Instead of replying with a standard text-based proposal, consider sending a personalised video message. This added human touch can build immediate trust and often leads to higher conversion rates.

4. Leverage Video & Text‑Based Content for Maximum Reach

LinkedIn’s algorithm rewards consistency and relevance—which is why having a clear content plan with well‑defined pillars is crucial. Instead of posting randomly, you’ll focus on topics that align with your expertise and resonate with your audience, ensuring every post serves a purpose.

Plan Your Content Pillars

1. Educational/How‑To
   • Teach your audience how to solve a specific problem.
   • Example: Tips on improving workflow, money‑saving tactics, or advice on scaling a startup.
2. Behind‑the‑Scenes
   • Reveal your process or day‑to‑day realities.
   • Demonstrates authenticity and fosters a more personal connection with followers.
3. Success Stories/Case Studies
   • Showcase tangible wins and lessons learned.
   • Helps build trust and social proof by highlighting real‑world impact.
4. Industry Insights/News
   • Give your take on trends or relevant changes in your sector.
   • Positions you as a thought leader who stays on top of developments.

Craft an Editorial Calendar

• Batch Your Ideas: Brainstorm content topics for each pillar in advance.
• Schedule Consistently: Aim for 2–5 posts per week, spacing them out to maintain visibility.
• Mix Formats: Alternate between text‑only posts for in‑depth insights and short‑form videos for quick, eye‑catching content.

Pro Tip: Always include a compelling first three lines in any post—this “hook” draws people in. End with a clear question or call to action to spark engagement.

By sticking to your content pillars and scheduling posts consistently, you’ll strengthen your brand narrative, maintain audience interest, and keep LinkedIn’s algorithm working in your favour.

5. Engage in Comments & Build Relationships

Conversations on LinkedIn often spark sales and partnership opportunities, making your comment section crucial. When you respond promptly and thoughtfully, it boosts your credibility, demonstrates genuine care, and signals LinkedIn to keep showing your posts to more people.

Practical Approaches

• Block Out Engagement Time
  Dedicate at least 15–60 minutes after posting to reply to comments in real time. Consistent, genuine interaction deepens relationships and keeps your post visible longer.
• Comment on Others’ Posts
  Engaging on posts from your ideal audience or industry influencers isn’t just about networking—it boosts your visibility in LinkedIn’s feed. The algorithm rewards relevance and activity: if you’re leaving insightful comments, LinkedIn infers your content may also be valuable and surfaces your profile and posts to more users.
  • Make Each Comment Count: Treat your comments like mini posts. Start with a short hook that grabs attention, then deliver real value in your explanation. This shows you’re knowledgeable and encourages even more engagement.
• Use DMs Strategically
  If a conversation in the comments looks promising, transition it to a direct message to explore collaboration or sales—but always keep it personal and relevant, avoiding any hint of spam.

6. Use LinkedIn’s Featured Section & Lead Magnets Strategically

Your Featured Section sits near the top of your profile—making it prime real estate for turning casual visitors into warm leads. By highlighting key resources or offers, you immediately show people how they can benefit from your expertise.

Turn Profile Visits into Leads

When someone scrolls through your profile, you want them to spot exactly how you can help. Think of this section as a mini sales funnel: people see a valuable resource, click through, and begin their journey towards becoming a client.

What to Include

• A Lead Magnet
  Offer a free guide, checklist, or mini‑course that solves a common pain point. Ask for an email address or direct message in return—instant lead generation.
• Booking Link
  Keep it simple for prospective clients to schedule a call or demo. Remove all friction so it only takes a couple of clicks.
• Case Studies/Testimonials
  Show off tangible results you’ve achieved for other clients. These social proof assets build confidence and trust quickly.

Long‑Term Sustainability

After you set up your Featured Section, keep an eye on LinkedIn analytics to see which posts or links spark the most interest. Vary your formats—test text‑only, short‑form video, or carousels—and adjust your hooks if engagement is low. Over time, this careful tracking will reveal the content strategy that works best for you, ensuring you grow consistently while converting profile views into genuine leads.

Bonus Tip and How Adcraft Can Help

If you’ve read this far to learn our best LinkedIn hacks, you deserve a bonus tip to reward your determination to master this platform.

Make it easier for people to follow you instead of sending a connection request. In 2025, LinkedIn allows you to set “Follow” as the default button on your profile:

1. Go to Your Profile Settings
   Navigate to Settings & Privacy in your LinkedIn menu.
2. Select Visibility / Profile Customisation
   Look for a section titled “Profile Discovery” or “Default Interaction Settings.”
3. Switch ‘Connect’ to ‘Follow’
   Toggle your default button to ‘Follow’ so that new visitors can follow you with one click rather than sending a connection request.

1. This small change encourages casual viewers—and people who aren’t ready to directly connect—to still see your posts and updates in their feeds. Over time, it helps you grow a larger audience of engaged followers who genuinely want your content.
2. Featured Section & Lead Magnets
   Turn casual viewers into warm leads by showcasing valuable resources.

Think of LinkedIn as a bustling business conference: show up professionally, engage in conversations, and regularly demonstrate your expertise. Follow these steps consistently, and you’ll establish yourself as a go‑to authority, expand your network, and convert profile views into meaningful business opportunities.

Ready for a Custom Strategy?

Adcraft specialises in personal branding and online presence strategies tailored to your unique goals. If you’d like hands-on guidance with any of the six steps—whether it’s crafting an irresistible personal brand, optimising your LinkedIn profile, or developing high-performing content—we’re here to help.

Get in touch with Adcraft to discuss how we can create a bespoke LinkedIn growth plan for you. Let’s work together to turn your professional presence into a powerful business driver.