A complete brand system built for recognition, trust and growth
Building credibility from strategic thinking to execution
House It Goin’ commissioned us to create an iconic brand system. Our role was to deliver a coherent visual identity after designing the brand essence, strategy and positioning of the podcast. The engagement covered strategic positioning, audience definition, messaging and verbal identity, followed by a flexible logo architecture, colour palette and typography system. We also developed individual host profiles, editorial photography and video direction, repeatable content formats, social media templates, an editorial calendar and a proposed website structure designed to guide audiences from discovery to familiarity and trust over time. Each deliverable conveys the iconicity of the brand and the personality of the show, whilst demonstrating legitimacy, maturity and relevance.
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A clear position, a distinctive identity and a system built to scale.
The completed work transformed the perception of House It Goin’ from amateurish to an established, mature show worthy of attention. The hosts now have full clarity in their communication thanks to a system that defines their position, audience and messaging hierarchy, anchored by the tagline “The topic everyone hates to love”. The depth of the style guide delivered gave the client a framework for making future decisions independently, not simply a set of finished assets. Ben, one of the hosts, said afterwards: “We recently worked with Adcraft on our rebrand and couldn’t be happier with the result. The team was creative, responsive, and genuinely invested in understanding our brand and audience. A special mention to Sofia — she was outstanding throughout the process, keeping everything on track and making the experience seamless from start to finish.”
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