Brand System & Website Architecture for Scalable Growth

CC Facilities partnered with Adcraft for a complete brand and website overhaul. The objective was to elevate perception, organise a broad service offering into a structured digital hierarchy, and create a platform built for long-term search visibility and lead generation. We developed a refined visual identity and translated it into a website grounded in clarity and structure. Services were reorganised into logical categories, improving both user navigation and search engine understanding. Each page follows a disciplined content framework: problem clarity, solution positioning, trust reinforcement and strategic calls to action. The design system emphasises consistency, typographic hierarchy, whitespace discipline, clear sectioning and visual coherence across desktop and mobile. Behind the scenes, the build incorporates SEO best practice including optimised metadata, internal linking pathways, semantic heading structures and mobile performance refinement. Rather than a brochure site, CC Facilities now operates on a structured marketing platform, capable of scaling with content, SEO and paid traffic strategies.