Built to Launch With Authority, And Convert Immediately.

Leonard Blake Legal engaged Adcraft to design and develop a brand-new website to support the launch of their firm. The objective was clear: establish credibility quickly, communicate legal authority without overwhelm, and create a platform engineered to convert high-intent users from search and referrals. We built the site architecture from the ground up with SEO best practice at its core. creating clean service silos, strong internal linking, semantic heading structures, and metadata that aligns with the keyword landscape. Every page was designed around user intent: what someone is worried about, what they need to understand next, and what would make them take action. The design system prioritises clarity and restraint, disciplined typography, confident spacing, and a professional tone that signals legitimacy. CRO principles were embedded throughout: visible contact pathways, repeated CTA logic, simplified enquiry steps, mobile-first layout decisions, and content that reduces hesitation by explaining process and next steps in plain language. The result is a launch-ready digital platform, not just visually polished, but structurally sound, scalable for future SEO growth, and designed to convert immediately.