A movement‑led brand and website built for dancers and the clinicians who support them
Where precision care meets the art of movement
The Dance Clinic specialises in physiotherapy for dancers, treating injuries and optimising performance with discipline‑specific expertise. The team engaged Adcraft to create a brand and website that expressed this focus—credible to clinicians, but emotionally resonant for the dance community. We shaped a visual identity centred on motion: custom letterforms that ‘dance’, refined typography, and a dynamic colour system. The brand system extends cleanly across collateral for studios, schools and events. On the web side, we designed an intuitive experience that mirrors a dancer’s journey from assessment to recovery—clear service pathways, educational content, and obvious next steps. We integrated bookings with the clinic’s external platform and streamlined contact options, while building SEO foundations around need‑ and discipline‑based queries (e.g., ballet, contemporary, strength and conditioning). The result is a unified identity and site that communicate expertise without losing the spirit of performance—positioning The Dance Clinic as the region’s specialist in dance health.
A distinctive identity that moves people to act
The brand now ‘speaks’ dance—instantly recognisable and easy to apply across social, school partnerships and in‑clinic materials. The website delivers a smoother path to care with clearer service pages, fewer friction points in booking and stronger trust signals for parents, students and professional dancers. With a consistent brand system and findable, informative content, The Dance Clinic is better placed to serve the dance community and deepen relationships with local schools, companies and allied‑health referrers.
