A revitalised brand and website reflecting trust, legacy, and market authority
Rebranding a 50-year legacy for the modern market
Established in 1967, Comelli Commercial had built a reputation for excellence in commercial real estate. However, as the business evolved, its visual identity no longer reflected the scale and sophistication of its operations. Adcraft partnered with Comelli to redefine the brand from the inside out, starting with a strategic workshop to align their legacy with their future direction. We developed a refined brand identity that balances credibility and modernity, introducing a sleek logo system, confident colour palette, and cohesive tone of voice. Alongside this, we redesigned the website to highlight Comelli’s leadership in the market, featuring optimised SEO architecture, new content structure, and professional photography that showcases both the people and properties behind the brand.
A modern identity for an established leader
The rebrand and website launch elevated Comelli’s digital presence, positioning the firm as a trusted authority in commercial property. The refreshed identity strengthened recognition and consistency across all platforms, while the website now functions as a lead-generating hub. With improved SEO and user experience, Comelli can confidently represent its legacy and attract the next generation of clients in an increasingly competitive industry.
