A multi‑clinic marketing system built to grow diagnostic imaging

WD Imaging Group engaged Adcraft to strengthen demand generation across three clinics — Wollongong Diagnostics, Castle Hill Diagnostics and Beeliar Diagnostics. The objective was clear: improve findability, tighten conversion paths and build brand consistency while respecting medical compliance standards. We designed a full‑funnel strategy spanning SEO, PPC and organic social. On the web side, we restructured key pages for clearer service pathways, improved page speed and UX, and implemented robust conversion tracking to attribute calls, forms and bookings. Search campaigns targeted high‑intent modalities and location terms, with ongoing negative‑keyword pruning and bid optimisation. SEO focused on technical health, schema, and need‑based content to match the way patients and referrers search. Social content amplified service updates and community presence. The outcome is a cohesive marketing system that connects channels, improves user experience and gives the leadership team reliable reporting for decision‑making.