Twice the patient enquiries from Google Ads, for less per lead

The practice wanted more new patients for its high-value treatments (implants, clear aligners and veneers) without paying more for each enquiry.

Adcraft runs the practice's Google Ads and Meta ads, with SEO, email and social media alongside, and tracks every call, form and lead in one place.

It is the same approach behind our Google Ads management for every client.

Google Ads leads grew from 489 in 2021 to 1,020 in 2025. That is about 85 enquiries a month, and nine in ten are phone calls straight to the front desk.

Each lead now costs 21% less than before, and each click 69% less.

Instant forms promote the practice's high-value treatments and sync into its lead tracking automatically.

94% of the people who enquire through Meta are new to the practice. The cheapest campaign brings leads in at $4.99 each, and implant enquiries cost $31 on average.

Every Meta lead lands in the practice's tracking within 10 minutes, next to its calls and web forms.

The practice can see which treatments and campaigns bring patients in, and where the next dollar of ad spend should go.

Since partnering with Adcraft, King Street Dental & Medical has more than doubled its staff and added a Cosmetic Skin Clinic and a Skin Cancer Clinic.