A clearer, faster website and cohesive brand for an NDIS provider
Translating clinical credibility into a confident digital presence
Solve Care is an NDIS-registered disability support provider led by a medically trained founder. The team engaged Adcraft to improve how their values—safety, clarity and dependable care—show up online. Their previous website underplayed the organisation’s strengths and made it harder for participants and carers to find the right information quickly. We began with a strategic review of service positioning and user journeys, then rebuilt the site architecture to prioritise accessibility, plain‑language content and clear next steps. We modernised the visual identity to align with the organisation’s professional standards, and implemented on‑page SEO fundamentals across service pages to address the way people search for support (by need, region and funding type). The result is a responsive, WCAG‑minded website with streamlined navigation, structured content, and stronger trust signals—giving Solve Care a platform that reflects their clinical leadership and community focus.
Stronger trust. Smoother journeys. Better findability.
Post‑launch, Solve Care’s web experience is faster to understand and easier to navigate. Participants can locate services and eligibility information with fewer clicks; referrers can quickly confirm scope and contact the team; and the brand now presents with clarity and consistency across touchpoints. The SEO foundations we implemented—clean information architecture, optimised headings and meta data, and need‑based page templates—set the business up for sustainable growth in local search. Most importantly, the digital presence now mirrors the organisation’s everyday standard of care: professional, accessible and human.
