Search Engine Optimisation (SEO) is one of if not the most valuable long-term marketing strategy for businesses in the digital age. Provided you are like almost everybody else, you are using Google frequently to find the business or product that you are after. Now, you must understand the true value of having your business display up at the top of Google. That is why you need the best and most reputable SEO Wollongong businesses trust.
Using advanced SEO methods, our team ensures your page and content is optimized to reach the top of search engines, giving your customers the best chance to find your business.
SEO or Search Engine Optimisation refers to gaining and growing the visibility of a page in unpaid search engine results. SEO involves both technical and creative matters to improve search engine rankings and to increase web traffic. It is now proving to be one of the most crucial elements in every business’ marketing and growth strategies. Google uses particular algorithms to display links to the pages that it considers to be the most relevant, highly authoritative and user friendly.
Being placed on the first page in relevant search results is great starting point to target, however, the higher up your listing results appear, the more visitors the website is likely to receive. Ideally, your website needs to target and rank for a number of key search terms, and aim to be within the top three positions for that particular search.
Having an SEO expert working alongside your business, you can expect an increase in web traffic, increasing the likelihood of sales, or interest in your services that you offer. If your website is not ranking highly, many potential customers are visiting your competitor’s websites instead. This means you are looking at a the possibility for a huge improvement in your marketing, traffic, and profitability.
Click each heading below for more valuable insight from the most trusted SEO Wollongong.
Perhaps the most important aspect of your SEO plan is targeting the correct keywords, typically these words or search terms will be, or be closely related to the service/s that you offer. In targeting keywords, it is important to investigate and understand a term’s search volume, and competition. Search terms that appear in search engines more frequently are typically more competitive, and therefore require a more thorough approach. AdCraft Studio will give you expert advise on which keywords to target taking into consideration the search volume, competitiveness of the term, priority services for your unique business and the potential of particular searches translating into sales.
After developing your keyword strategy, the next step we take is review and update content for your website to ensure it is relevant, valuable, unique, readable and as engaging as possible. This may involve generating new pages of content or enhancing the information that is already present on the site or even combining content from multiple pages, onto a singular page in order to build a higher authority page to attract more users.
When optimising a website for search engines, text is the most important form of content for SEO, as it is the most ‘readable’ form of content for search engine bots to crawl, understand and index. Other forms of content, such as images, audio and video, are useful for improving the user experience, however, cannot be readily understood by bots (which is why alt text is beneficial to use each of your site’s non-textual content).
Improving User Experience (UX)
The user experience (UX) is another extremely factor for SEO. Just about any adjustment that can be considered an improvement to the experience of website visitors has the potential to increase traffic. When people have a good experience while viewing information on a website, a positive first impression of the business is being generated. It is important to understand how important first impressions are for the sales process. It is in Google’s interest to understand a site’s UX properties and a website that generates a good user experience is certainly going to be beneficial to its SEO.
Some examples can include how quickly the pages load, the way in which the pages render on various static and mobile devices, how useful or enjoyable your content is and how easy the site is to navigate. Part of our SEO service includes assessing UX factors and developing strategies on how to improve them.
Local SEO Wollongong
For businesses that need to target customers in a particular geographical region, prominence in the local map pack provided by Google, has become increasingly important. For example, local SEO Wollongong, means to list your business in the correct way on Wollongong-based, business citation sites. This is known to have a significantly positive effect. As well as beneficial, SEO Wollongong directories, being listed high ranking directories and citation sites such as Google My Business, True Local, Local Search, Yellow Pages, Yelp, and social media platforms will establish your credentials as a trusted local business.
Google consider inbound website links as another means of establishing the authority of that particular business in search engines in order to gauge how popular a particular web page is. Pages with many inbound links will be assessed as being more popular and will, therefore, tend to rank more highly than those pages with only a few inbound links. Therefore Google will be more inclined to send users to web pages that have many inbound links, particularly when those inbound links are from websites with high domain authority themselves. It is understood that link-building from non-credible sites can actually do harm to your search results, so it is important to be sure the website is trusted and credible.
Publishing high quality, unique, valuable, and informative content that is accessible on search engines is the most efficient and effective method to earning links from other websites.
Data Analysis and Reporting
With any of our SEO plans, AdCraft Studio use data analysis to measure the effectiveness of past SEO efforts, and develop strategies to continually improve search engine results, helping us keep your rankings on an upward trend. Search Engine Optimization is difficult, and often a time consuming activity, and search engine algorithms can change at any time leading to the occasional unforeseen outcome. Keeping accurate records over time allows our SEO specialists to better understand what the search engines are after and keep track of any affects made through content changes.
Probably the most common error we find with new businesses, is building a website without considering SEO factors. Features relating to poor web design may include slow page loading, non-mobile friendliness and the absence of important features that promote quality SEO. If you would like a free website SEO review and consultation, please contact us for more information.
9 Handy SEO Tips for Beginners
There are so many ways to improve your website’s ranking, however, if you are looking to DIY your own SEO with little or no budget, here are some free tips for beginners to get started.
1. Learn and understand keyword research to determine the keywords you are wanting to target.
2. Understand your competition. Should you compete for certain keywords with other business or target alternative keywords?
3. Plan and optimise your website and update regularly with relevant content.
4. Ensure your business is claimed and up to date on Google My Business.
5. Build Your Social Media Network.
6. Build links to your website by creating shareable content and good public relations.
7. Integrate and begin to understand Google Analytics information.
8. Read useful and up-to-date online SEO blogs, articles for the latest tips and tricks.
9. Remember to consider the quality of traffic you are attracting. It is no use to attract users who are looking for a similar, alternative product. Once you have established and began to attract the correct customers, focus on the increasing the quantity of traffic which also plays a role in rankings in search engine result pages (SERPs).
Okay, so now you know a little about Search Engine Optimization and how important it is to consider SEO into your digital marketing plan. Go out there and get started. Remember, it is a long-term, and sometimes a monotonous strategy, but it will bring in free traffic to your business online. Trust the number one SEO Wollongong.
If you would like assistance with your website’s SEO, contact us for a free quote. Our services range from on-page SEO (website auditing and optimization), to blog writing, backlink services and exploring PR opportunities.
DIY SEOMonthly One on One Consultation
- One on One Monthly consultation
- Take home DIY Tasks
- Guidance and Suggestions
Advanced SEOSmall-Medium Business
- 8 hours monthly work
- Backlink Generation
- Keyword Research
AdCraft SEOUltimate SEO Package
- 16 hours monthly work
- Advanced SEO Package Included
- Blog Posts
All pricing is EXCLUSIVE of GST.
- Discounts are on offer when packaged with other AdCraft Studio Services