Adcraft recently were presented the challenge, to showcase The Dance Clinic as more than just another physiotherapy studio. Instead, it is a mission to help dancers reach their full potential and maintain it throughout their entire careers, through injury prevention and maintenance, as well as workshops and home programs.
The Dance Clinic’s physiotherapists are also practising and former dancers themselves, which gives them an intimate understanding of the discipline like no other. We designed a branding that immediately emphasises this connection with the dance world and culture. The logo was developed featuring ‘dancing letters’, and every aspect of the branding, including the typography, iconography, and colours, was selected to create a strong emotional connection with dancers.
Our work with The Dance Clinic went beyond branding alone. We also worked on their website to ensure that it was intuitive, user-friendly, and visually impactful. Our aim was to create an online space that could serve as a natural extension of The Dance Clinic’s physical presence while showcasing their unique approach to physiotherapy.
We researched the competitor’s websites of other physiotherapy clinics and dance studios, deciding on a style that perfectly fused functionality with aesthetics. To ensure maximum engagement, we brought The Dance Clinic’s branding to life throughout the website using striking colours and images.
The result was a website that truly embodies what The Dance Clinic stands for – a welcoming and supportive space for dancers to receive specialised physiotherapy in a nurturing and collaborative environment. The website features an intuitive navigation system and an appointment booking system that helps streamline the process from injury to support.