Our mandate was to develop a comprehensive digital marketing strategy for the WD Imaging Group, which includes Wollongong Diagnostics, Castle Hill Diagnostics, and Beeliar Diagnostics in 2023. We focused on various platforms, including social media, website, SEO, and PPC marketing, with the primary goal of increasing leads and ROI for the business.
With a well-planned social media campaign, our team managed to increase Wollongong Diagnostics’ social media followers while maintaining high engagement rates across different social media platforms. Our social media strategy helped the business to create brand awareness, establish brand loyalty, and prompt customers to interact with the company’s content frequently.
Our team have developed improvements and extensions across the website which have resulted in improved user experience, SEO rankings, and lead generation for the Wollongong Diagnostics.
Our team deployed pay-per-click (PPC) advertising campaigns to meet the business’ short term goals. The PPC ads were strategically developed with ongoing optimisations, and they have consistently delivered remarkable ROI for the business.
At Adcraft Studio, we pride ourselves on delivering significant results to our clients, and our work with Wollongong Diagnostics is a clear representation of our expertise in the Healthcare Sector. We are committed to helping businesses leverage the power of digital marketing to achieve their goals and grow their brand.