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Digital Marketing is a broad term that covers a wide range of marketing activities. At its core, digital marketing is the use of digital technologies to promote and sell products or services. This can be done through a variety of channels, including search engines, social media, email, and websites. With so many options available, it can be difficult to know where to start. Our digital marketing blog aims to give you simple insights, tips and tricks so that you can quickly develop an effective digital marketing strategy.
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A fully-integrated marketing eco-system is the best way to grow your business sustainably and for the long term.If you are having trouble with your marketing, this article will help you understand why and how to fix it.But what is marketing in the first place? When...
11 Actionable Tips for SEO in 2023 (number 10 will surprise you!)Learn how can you improve your website ranking organically for 2023Search engine optimisation (SEO) is the process of optimising a website for Google search with the goal of earning higher web traffic...
What is Brand Marketing and why is it relevant to your business (no matter what industry you’re in)?“We sell feelings, status, and connection, not tasks or stuff.” ― Seth GodinBrand Marketing is about understanding what you’re selling and why.As mammals, once our...
What is Content Marketing ? Content marketing is the art of providing relevant content to your audience without explicitly selling them your product or service. When you sell anything of value, you need to communicate the significance of that value. This value is...
The Power of Branding and DesignAs an Art Director specialising in Branding, my approach to any project considers thoroughly how the design will function both digitally and environmentally. Brand Design, indeed, needs to be organically functional, must be...
What the Apple iOS updates are and what changes to expect.Apple has implemented a new update for its devices called iOS. Put it simply, Apple is requiring all apps in the App Store, including Facebook and other Social Media platforms, to show a prompt to Apples’...
Product Photography: Q&A With One Of Sydney’s Best Product Photographers - Wenbo ZhaoExcellent product photography is an essential prerequisite for any e-commerce and Business’s website. It is a no brainer that without professional photography that enhances the...
HOW TO INCREASE SALES WITH IMPROVED WEBSITE USABILITY That effortless flow from discovery to puchase. No matter what you sell: a product, a service, a lifestyle, or a concept. There is one thing that you can execute to make everything else go into place, like...
Seduction Marketing and making your business more interesting. Seduction Marketing, otherwise known as Inbound Marketing, is more effective because it follows, indeed, the same principles of seduction: avoid looking desperate; avoid looking cheap appear in high demand...
Choosing the perfect digital marketing font The Importance of Fonts In the digital age almost everything can be communicated through online mediums. Without tone and body language people now rely on visual cues to convey messages. These cues contain elements...
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