A fully-integrated marketing eco-system is the best way to grow your business sustainably and for the long term.If you are having trouble with your marketing, this article will help you understand why and how to fix it.But what is marketing in the first place? When...
Business Plans
When it comes to business planning, there are a few key things to keep in mind. First, your business plan should be clear and concise. It should lay out your business goals and objectives, and explain how you plan to achieve them. Second, your business plan should be realistic. It shouldn’t overpromise or make unrealistic predictions. Third, your business plan should be flexible. As your business grows and changes, your business plan should evolve with it. Read some tips and tricks in our Business Plan Articles to ensure you are on the right track.
Posts
Why Brand Marketing is the most powerful approach for your business (no matter what industry you’re in)
What is Brand Marketing and why is it relevant to your business (no matter what industry you’re in)?“We sell feelings, status, and connection, not tasks or stuff.” ― Seth GodinBrand Marketing is about understanding what you’re selling and why.As mammals, once our...
5 standard foundations to creating an effective branding strategy in 2022
5 standard foundations for creating an effective branding strategy in 2022. “Branding is the ultimate matchmaker that brings together companies with the right audience” Adcraft StudioWhat is Branding in the first place?Branding is the starting point for any business...
Is Facebook Advertising still effective as a marketing strategy for my Business?
What the Apple iOS updates are and what changes to expect.Apple has implemented a new update for its devices called iOS. Put it simply, Apple is requiring all apps in the App Store, including Facebook and other Social Media platforms, to show a prompt to Apples’...
The Difference Between Marketing and Advertising.
The Difference Between Marketing and Advertising. Marketing is the reason why you end up at the Circus There is a beautiful analogy about marketing which recites approximately like this: if the Circus were coming to Town, the act of finding a good location for the Big...
New Frontiers of Marketing
The Importance of Being Subtle: New Frontiers of Marketing. The British marketing maestro, David Ogilvy, used to say: “A good advertisement is one which sells the product without drawing attention to itself”. It sounds odd, but it works in synergy with our emotional...
What is SEO? Is it Necessary?
SEO is one of the most important marketing tools in the modern, digital age. This article looks at what is SEO, and basic practices to get your business underway with SEO marketing.What is SEO? Is it Necessary for Every Business? What is SEO and why is it so...
What is Inbound Marketing? Why is it Important for my Business? Overview and Tips
This article looks at Inbound Marketing, an overview of the Inbound Marketing cycle, and tips on how to implement an inbound strategy for your business.What is Inbound Marketing? Overview and Tips. Inbound marketing is a contemporary means of attracting,...
Why Marketing is Very Much Like Seduction
Why Marketing is Very Much Like Seduction Marketing nowadays almost sounds like a dirty word. We tend to associate marketing and advertising with deceiving to sell. We think of hard selling techniques and even more specifically, the annoying guy calling us at dinner...
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