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5 standard foundations for creating an effective branding strategy in 2022. “Branding is the ultimate matchmaker that brings together companies with the right audience” Adcraft StudioWhat is Branding in the first place?Branding is the starting point for any business...
The Power of Branding and DesignAs an Art Director specialising in Branding, my approach to any project considers thoroughly how the design will function both digitally and environmentally. Brand Design, indeed, needs to be organically functional, must be...
What the Apple iOS updates are and what changes to expect.Apple has implemented a new update for its devices called iOS. Put it simply, Apple is requiring all apps in the App Store, including Facebook and other Social Media platforms, to show a prompt to Apples’...
Product Photography: Q&A With One Of Sydney’s Best Product Photographers - Wenbo ZhaoExcellent product photography is an essential prerequisite for any e-commerce and Business’s website. It is a no brainer that without professional photography that enhances the...
HOW TO INCREASE SALES WITH IMPROVED WEBSITE USABILITY That effortless flow from discovery to puchase. No matter what you sell: a product, a service, a lifestyle, or a concept. There is one thing that you can execute to make everything else go into place, like...
Seduction Marketing and making your business more interesting. Seduction Marketing, otherwise known as Inbound Marketing, is more effective because it follows, indeed, the same principles of seduction: avoid looking desperate; avoid looking cheap appear in high demand...
The Benefits of Using a QR Code for Inbound Marketing Strategies Today's world is all about convenience and saving time. Nowadays QR codes are a commonly used tool to assist in the swift sharing of information. I’m sure that whenever you have seen a QR code you...
Why Marketing is Very Much Like Seduction Marketing nowadays almost sounds like a dirty word. We tend to associate marketing and advertising with deceiving to sell. We think of hard selling techniques and even more specifically, the annoying guy calling us at dinner...
This article explores 5 Reasons why Advertising through Video is Effective. The article comments on the ideas of Marshall McLuhan whose work is considered a cornerstone of media theory. He was famous for his expression "the medium is the message" and predicting the...
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